The following is a collection of my work at Kent State University.  

Capstone Class in Ad and PR 

The following is the work my team and I completed to win first place in our capstone course. Our assignment for the semester was to create an integrated communications plan for the Greater Cleveland Area YMCA and fulfill their goals. 

Client RFP

Casebook and Final Presentation 

Gymshark Ad Campaign

This work is from my ad copyrighting class and focuses on an ad campaign for the company Gymshark. This includes the briefs that I developed. These lead to the pitches and possible ad executions. 

The briefs 

The brand voice materials and the preliminary concepts pitch 

The variety of different ad executions

Nike Media Plan

The following is a Nike media plan from my advertising media planning class. This plan is focused on the launch of a new Tiger Woods golf shoe which I created with 4 other group members. 

Our media plan pitch